| CEO
Morris had just been hired as the new CEO of a large firm. The
previous CEO met with him privately and presented him with three
numbered envelopes: #1, #2, and #3. "Open these if you run
up against a problem you don't think you can solve," the departing
CEO said.
Well, things went along pretty smoothly, but six months later,
sales took a downturn, and Morris was really catching a lot of heat.
About at his wit's end, he remembered the envelopes. He went to
his drawer and took out the first envelope. The message read, "Blame
your predecessor." Morris, the new CEO called a press conference
and tactfully laid the blame at the feet of the previous CEO. Satisfied
with his comments, the press and Wall Street responded positively,
sales began to pick up and the problem was soon behind him.
About a year later, the company was again experiencing a slight
dip in sales, combined with serious product problems. Having learned
from his previous experience, the CEO quickly opened the second
envelope. The message read, "Reorganize." This he did,
and the company quickly rebounded.
After several consecutive profitable quarters, the company once
again fell on difficult times. Morris went to his office, closed
the door and opened the third envelope.
The message read: "Prepare three envelopes!"
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